Creative concept
In Travel Brand, each team is given a destination - real, imaginary or even a less publicized local area - and challenged to create a compelling travel vlog. Participants become content creators: writing scripts, filming, improvising and constructing a holiday story that wins through authenticity, humor or emotion. The activity is ideal to encourage creative expression and thinking "out of the box".
Beyond the fun, the end result can also have real communication value - the clips can be used internally or even offered to partners to promote a local area or attraction. It's a successful combination of storytelling, marketing and team bonding in a visual, topical and memorable format. A real festival of ideas and smiles with a double meaning: team bonding and smart promotion.
Duration
1 day
1/2 day
Objectives
Team development stage
Language
Below you can see some pictures of the concept.
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