Creative concept
What are the challenges facing an advertising agency? How does a creative team work and how do they choose the winning idea? What does it take to deliver a successful product in record time?
The AdMakers program will help participants answer these questions. Teams will be put in the position of acting like advertisers promoting products that they will draw. Each team will be provided with a set of materials, a laptop and a video camera. With these they will be able to create a campaign poster, a visual identity and a video spot. The real challenge is to promote an atypical product to a hard-to-please audience. At the end, each agency will have 10 minutes to pitch, after which prizes will be awarded for the most successful achievements.
The spots will be shown to participants to help them remember the experience and the conclusions drawn.
Duration
1/2 day
Objectives
Team development stage
Language
Below you can see some pictures of the concept.
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