Mapping
Mapping is a technology that uses video projection in which images are mapped onto a surface, transforming common objects - buildings, runways, floors, even water - into interactive screens. These surfaces basically become a canvas, with graphics being projected onto a surface and becoming interactive through their shape and textures.
This technology creates a unique experience of colour, light and illusion! Mapping can be used in:
- brand activations;
- employee engagement;
- entertainment moments;
- awareness generation;
- interactive décor;
- interactivity.
Mapping is of two types:
- with simple projection: often used for large areas, for illustrations;
- with interactive projection: often used on small areas, as an activation.