Personal Branding - How to build an authentic and convincing professional image

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Personal branding is not just about what you do, but about how you communicate who you are and why you matter. This training helps you to define your professional identity clearly and convey it strategically - no artifice, no mask.

Participants work on values, strengths, personal style and professional story. They learn how to shape a coherent positioning, communicate relevant messages in professional contexts and strengthen their presence - both in face-to-face interactions and online.

We use reflective exercises, group work and applied feedback to create an image that is authentic but tailored to the desired professional context. Personal branding is not a PR gimmick but a strategy for authentic visibility and healthy differentiation.