"Active Selling in Your Company" helps participants understand the entire process of creating, promoting and selling a product. It is recommended for groups consisting of sales or related departments undertaking such processes.

By understanding the sales process, using different techniques and methods, participants will develop new skills, understand the buyer profile and practice ways of working with difficult consumers.

All this will be put into practice through a fun, creative and effective activity in which participants will create "sweet" products, have a set budget for promotion and use sales strategies and techniques to help them reach their target.