Mapping is a technology that uses video projection where images are mapped onto a surface, transforming common objects – buildings, tracks, floors, even water into interactive screens. These surfaces become practically a canvas, the graphics being projected onto a surface and becoming interactive by its shape and texture.
This technology creates a unique experience of colors, light, and illusions!
Mapping can be used in:
- brand activation;
- employee engagement;
Mapping is of two types:
- with simple projection: often used for large surfaces, for illustration;
- with interactive projection: often used on small surfaces as activation.